Web 2.0 Explained

The second revolution of the internet is here. Find out what it is and how it applies to your business.

Web 2.0 is not simply a buzzword. Web 2.0 is the next generation of web applications. Designed with user friendly layout concepts and clear presentation of information WEB 2.0 has experienced tremendous popularity in the recent past. The term, Web 2.0, came into being after a careful inspection of the surviving companies after the Internet Bubble burst in the 90s and the commonalities that they all possessed were the founding characteristics of Web 2.0.

What is Web 2.0

Web 2.0 saw its birth in the fall of the year 2001 after the dot-com bubble burst leaving scores of companies bankrupt and only a handful of companies managed to survive the shakeout and it was noticed that these survivors all had something in common. These commonalities were the defining characteristics of Web 2.0, a term coined by O'Reilly Media who conducted the analysis along with MediaLive International.

Typically in Software circles a version upgrade signifies a considerable change in the application and technologies used and how it is implemented. In the case of WEB 2.0 it does not refer to the technical specifications of the World Wide Web or the technologies used to implement the WWW, but simply refer to how they are used to better serve the end user. Many critics question the use of the term Web 2.0 as many of the technology elements used in Web 2.0 have been inherited from its predecessor and even the beginnings of the World Wide Web.

Why you should implement Web 2.0 Solution on your website?

Scalability

As Web 2.0 solutions are offered through websites oppose to pre-packaged software solutions the product can be in perpetual BETA, always improving and easily scaled through your hardware infrastructure.

Search Engine Optimization (SEO)

Web 2.0 solutions tend to help tremendously in SEO though web-feeds giving your content more exposure online and in turn better organic results and higher page rank.

Loyalty

Since the open concept of user participation has the 'buy in' effect and user contribution helps in longevity and loyalty. SugarCRM is a good example of such a company.

Reduced cost

In the long run the implementation of a Web 2.0 solution will result in lower cost due to its scalability and higher ROI due to the above mentioned points.

User participation to user empowering

Results in the end-user participating in the product developed enabling you to develop solutions directly to a market need in turn resulting in market-leading services and products.

Web 2.0 design being clear to the point and fresh makes any visitor's experience on your website a memorable and productive one. Ensuring returned visitors and customers.

These are some basic key features that should motivate you to develop a solution in Web 2.0. Web 2.0 is the future of information technology and its time to take the next step and upgrade today.