BrandsTaking Advantage of Mobile
Communicating with potential voters or constituents via the cell phone is a very personal experience, so it is important that you first HAVE their permission to speak with him; the way you go about it is just as important as how you use it.
During this acquisition phase all efforts are concentrated on obtaining the maximum number of supporters to opt-in to receive your messages on their cell phone.
While the initial phase is to engage the voter and acquire their permission, that's only part of the solution. Mobile is a one-to-one channel that delivers the best results when combined with customized precision "marketing".
An effective mobile communication strategy takes information gathered during SMS exchanges and combines that with other information and attributes to develop a customized communication plan that sends the right message, over the right medium, to the right person at the right time...this is where our ability to integrate comes in.
Database Integration - Text is DATA
- Integrate with campaign systems to achieve maximum effectiveness.
- Integrate website to collect cell numbers, carrier and permission.
- Monitor campaign effectiveness in real-time from the Campaign Dashboard via the internet.
Don't forget that Text is 2-WAY
Could messages received, be of greater consequence than the ones sent? "You don't learn anything new when you're talking"
We believe a crucial and often overlooked aspect of mobile is its ability to allow supporters to "talk" to their organization.
Allowing your constituents to speak back directly to you adds a tremendous amount of flexibility to your acquisition efforts: no matter if the call to action is in the middle of a speech in New Hampshire, or a cable TV commercial in Phoenix at two in the morning, people have the ability to respond, and the candidate has an opportunity further brand their message.
- Rapid delivery of communications that are read almost immediately; this makes the cell phone unquestionably the delivery platform of choice.
- It is nearly ubiquitous—near 100% of your target audience carries a cell phone
- Messages can be immediately actionable—in a way that direct mail never has or never will.
- The cell phone is a communication device; the computer is primarily an information device...talk to people and let them talk back immediately, by the thousands.
- It's private, it's THEIR phone, messages don't end up on a corporate computer network. SMS enables the delivery and receipt of information when people want it with a level of privacy they desire.
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