Mobile Applications

We Make Mobile Happen

Please select from the following list and feel free to contact us for further information.




Send 2 Phone

By using our gateway API consumers can send your company information directly to their phone from your website.

Not only is it a convenience for the consumer, but it allows the company to gain a spot on one of the most the most coveted Rolodexes in the world...their consumers' cell phone.



Store Locator

Our Store Locater service is a great way to get the nearest store information onto the handset of your customers: details, directions, telephone numbers and even a map accessible via a WAP download. Our software calculates the nearest location to any US ZIP code, so all you need to provide is a list of locations.

We can also add special offers and mobile coupons to the response text to drive traffic to your store!



Brochure Request

An effective SMS marketing strategy does not stop at the phone. After a person participates in a competition or promotion, we can solicit their address to arrange for information to be delivered directly to their door.

This information can go to the client for fulfillment, or we can send the information out on your behalf.

Alternatively, as part of the marketing campaign via SMS we can obtain an email address, and automatically send a preloaded HTML email containing additional information such as links to a website and special offers.



Txt 4 Callback

Position a keyword on your current advertising to allow consumers to text and get a reply message with your brand's full contact details, including website address.

This simple action will allow people on the move, who may not be carrying a pen and paper, to record the relevant information and return to this in their own time. This method of integration provides a simple but effective advertising 'hook'.

If you are looking for something extra, we can also send subscribers a follow up text to prompt them, thus creating brand awareness, or forward their mobile number to a call center for a 'call back'.



Surveys & Polls

In July 2005, our client (an independent cinema) was sending 2 for 1 offers as part of an SMS marketing strategy from a database of opt-in subjects which they had acquired from a previous SMS marketing campaign.

The client was testing the response rates of text messages against their email and direct mail database. The redemptions from text messages were 6 times greater than email, while redemptions from direct mail were almost non-existent.

However we were not satisfied. We believed that the absolute number of redemptions was lower than it should have been for this type of promotion.

    Solution

    We conducted an interactive survey with the text recipients to collect the following information regarding the SMS marketing campaign:

    • How many of them had taken advantage of the offer
    • In the case of a non response why they did not respond
    • The offers they would most like to get from the Cinema
    • The category of films they most liked to watch

    Results

    Within minutes of initiating the survey it was clear why we had a lower than expected response rate occurring in this particular campaign:

      1) Wrong film - coincidentally, all offers were for horror films (70% preferred comedy)

      2) Wrong time - the offers were only good on a Wednesday nightv

    The impact of this brief and discreet exercise was profound. The independent cinema immediately changed the offer to a 2 for 1 discount on any movie Monday through Thursday. As a result, redemption rates increased dramatically.v

Maintaining a good level of testing and control with an SMS marketing strategy is important to insure that the SMS gateway is being utilized to its full potential.



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