Instant Win

Instant Win competitions generate high volumes of activity due to the fact that consumer can find out instantly if they are a winner or not.

How it works: Consumers text an advertised keyword to a given shortcode such as 12345 and receive an instant reply revealing whether or not they've won a prize.

A range of prizes and an easy to enter method means more people are likely to enter. Normally a 'high value' prize is used to lead the promotion.

  • High value prizes can be used to promote different times of day
  • Utilize the reply message to promote a website or other collateral
  • Implement various techniques to insure an even prize distribution


Benefits

Instant gratification competitions are very popular, and can add an element of excitement and interactivity in POS material and advertisements. Other benefits also include:

  • Excellent reasons for retailers to highlight POS presence
  • Repeat entry promotions boost brand awareness and recollection rates
  • Themed prizes connect the brand in the consumers' mind to that style of prize
  • Lots of small prizes create a positive brand impression


Text 2 Win Applications





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