Listen 2 Win

Radio DJ's can pose a question on air and ask listeners to tune in the next day for the answer. If the listener cannot wait till then, they are asked to text the radio station to find out the answer immediately.

How it works:

  • Listeners hear the question of the day or other similar item on the radio
  • DJ encourages listeners to text in to find out the answer immediately or tune in next day.
  • Listeners send text to advertised shortcode such as 12345 to get the answer
  • Real time stats & management reports are available to show breakdown of response rates


Benefits

This concept can be utilized to build brand awareness on air and across a wide range of potential consumers. The reply text can be used to direct consumers to a dedicated website or to send a redemption code to receive a sample or discount.

  • Appeals to consumers' curiosity
  • Provides key metrics to help analyze ad spending
  • Question can be used to segment responses - e.g. sports questions for sports minded consumers
  • Advertisers can use the reply message to direct people to a website or IVR Response


Text 2 Win Applications





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