Reverse Auction
Text a price and if you're the first with that amount, then it's yours!
We set a price range, then let people text in their guesses. A message is sent back if they claim a price with a code for redemption, or they're told that someone else has beaten them to it. Additionally, the price range can be reset to make it a daily competition.
- People text an amount between $0.01 and $10, or any appropriate range
- If they're the first with that amount, they buy it at that price
- If someone has already claimed the amount, they can try something different
- Price range can be 'reset' every hour/ day or other amount
Benefits
This idea is good for gaining POS presence or creating a focal point on a website. Capturing the customers number allows you to text them back to encourage further purchases or to visit a store.
- Good focal point for POS/ Web
- Fun and easy to play competition
- Multiple guesses encourage people to get more involved with the brand
- Can be used in co-branding promotions
