Watch 2 Win

At the start of a TV program, people are invited to take part in a contest based on the program they are about to watch.

At key moments during the show, they get a text message asking them about something that's just happened. If they text and answer correctly, they'll progress. If they are unable to answer, they can text for a clue. The further they progress, the better prizes they win.

  • People have to watch the program to answer the questions
  • The more questions they answer, the more prizes they win
  • If they get stuck they can request clues or further help
  • Provides real time interaction with a viewing audience


Benefits

This interactive competition concept has developed from the US market. It provides a 'Win Win Win' situation for advertisers, viewers and broadcasters.

Advertisers get to promote their product in real time in conjunction with a viewing audience. Viewers are happy as they win their favorite products just for watching a program. These factors in turn drive and increase viewers:

  • Allows advertisers to associate their brand or product with popular shows
  • Advertisers can text people to promote their brand or ask product based questions
  • Encourages people to watch the whole program or series
  • Text viewers back to prompt them to watch the next show


Text 2 Win Applications





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