BrandsWebsite Win
Website win is a variation on Text2win that drives the consumer back to the advertiser's website. It is a very effective technique that allows the marketer to collect deeper data if they wish, or provide a richer media experience.
How it works: High value prizes are advertised as part of a promotion similar to a standard text2win promotion. However in this case the reply message is a code, and that code must be entered in the client website in order for a chance to win that promotion.
You can also do this as a variant of the instant win. In this case when the customer gets the reply message they get the code as a second chance if they were not a winner in the instant draw.
They then go back to website and try their code for a second chance to win. The marketer then has the opportunity to gather more data on the participant if they wish.
Benefits
The advantage of this style of promotion is those consumers have to visit or log on to your website to complete the promotion. While they are visiting your site, you can use this opportunity to up-sell other products or gather deeper demographic information.
- Drive traffic to website and provide a reason for customers to return
- Good focal point for website landing pages
- Capture customer data to drive future sales
- Gives customers a reason to refer your website to friends and colleagues
Text 2 Win Applications
